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A sneak peek at Kylie's Summer Collection and cute pin-up-girl-inspired packaging with a sailor theme, launching August 31.
August 21, 2020
By: Beauty Packaging Staff
Kylie Cosmetics revealed a first look at her summer sailor-themed collection on Instagram Stories — and its packaging is inspired by a retro pin-up girl look. The line’s nautical theme includes lip gloss and eyeshadow palettes decorated in red, white, and blue. Kylie is featured on the packaging as a cartoon drawing of a sailor pin-up girl. During a photo shoot to promote the new line, Kylie wore makeup from the collection with a sailor outfit — and showed a glimpse on IG stories, see the screenshot above. The Sailor Summer Collection includes a Matte Lip Kit, High Gloss Lip Gloss, the Sailor Palette, Palette, a Shadow Stick Duo, and the brand’s first-ever faux lashes. The collection is offered as a bundle for $115. It’s packaged in a keepsake sailor-blue round box decorated with stripes on the sides and red inside. The limited-edition collection launches on August 31 at 12 noon EDT and 3 pm PDT.
View this post on Instagram Meet our Sailor Summer Collection! 💙⚓️ We’re excited to introduce our NEW long-lasting Shadow Stick formula and Lashes! ✨ Fall in love with these gorgeous shades launching August 31st at 3pm pst on KylieCosmetics.com⠀ ⠀ Matte Lip Kit – “Kiss Me, Sailor” $29⠀ High Gloss – “Private Island” $16⠀ Lashes – “Shady” $18⠀ Shadow Stick Duo – $18⠀ Sailor Palette – $44⠀ Sailor Collection Bundle – $115⠀ ⠀ Who’s excited?! 🌊 #SummerCollection⠀ A post shared by Kylie Cosmetics (@kyliecosmetics) on Aug 20, 2020 at 3:25pm PDT
Meet our Sailor Summer Collection! 💙⚓️ We’re excited to introduce our NEW long-lasting Shadow Stick formula and Lashes! ✨ Fall in love with these gorgeous shades launching August 31st at 3pm pst on KylieCosmetics.com⠀ ⠀ Matte Lip Kit – “Kiss Me, Sailor” $29⠀ High Gloss – “Private Island” $16⠀ Lashes – “Shady” $18⠀ Shadow Stick Duo – $18⠀ Sailor Palette – $44⠀ Sailor Collection Bundle – $115⠀ ⠀ Who’s excited?! 🌊 #SummerCollection⠀
A post shared by Kylie Cosmetics (@kyliecosmetics) on Aug 20, 2020 at 3:25pm PDT
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